Wednesday, April 13, 2011

Ashley Isham New Store in Orchard Central

i-zcream is please to announce the opening of
Ashley Isham New Store at Orchard Central.

Ashley Isham, one of Singapore’s most prominent figures in fashion, 
unveils his fourth retail store in 
Orchard Central – Boutique and Parlour by Ashley Isham.
Set to be Ashley’s first ever multi-label concept store, 
the duplex will house an array of international brands that are available exclusively at Boutique by Ashley Isham, as well as a tea room serving bespoke crepes, cakes, champagne and cocktails – Parlour by Ashley Isham.

“I wanted to do something different with my new store, 
to bring freshness and excitement to the Singapore retail scene. 
That’s when I came up with the idea of opening my very first concept store, 
something that is very unique to Europe.” says Ashley Isham. 
“This compliments the current Ashley Isham and A.I. stores 
in Fullerton Hotel and Mandarin Gallery, and brings together two of my
 favourite things; desserts and dresses.
 I’ve selected some of my favourite brands such as 
Reckless by Raphael Young and Farah Khan – whose elegant and sometimes 
playful designs bring a certain sense of effortless chic which I love.” 

The collection at Boutique by Ashley Isham will feature an array of
 clothing, accessory and footwear collections specially picked out by Ashley himself. 
On top of AI by Ashley Isham, shoppers can expect Catherine Deane short dresses, Farah Khan jersey dresses, Modern Love by Sarah Arnett printed dresses, Lotus London Handbag, Babe accessories, Acrobats of Gods Shoes and Maloles ballet pumps amongst many others.

·         FARAH KHAN
The eponymous label by Dato’ Farah Khan channels the inner goddess 
in every modern woman. Through its signature hand-crafted embellishments, the collection is empowered with effortless glamour, sophisticated style and timeless elegance. Vintage elements and styles are seamlessly coupled with modern details and interpretations – every piece becomes a unique and timeless collectible.

·         Modern Love by Sarah Arnett
Sarah is an illustrator & designer. Graduating from the University of Brighton, Sarah originally trained in woven textiles. Her career so far has seen her create a range of beautiful print dresses, illustrations, wallpaper and interior textiles. Modern Love is an unashamed fusion of influences, producing stunning clothing that is artistic but still wearable. What sets Modern Love apart is its use of exclusive prints in limited editions, in colours that enhance and radiate, on clothes that wrap and touch without restriction.

·         Lotus London
Lotus London is a young British brand, evolved in 2002 from a mother & daughter's love of their time spent living in India and the Far East. Lotus has very much grown since conception and now represents the epitome of fashion for luxury-chic lifestyle. At the core of Lotus's design ethic is the support of traditional Indian artisanal skills, which teamed with Lotus’ signature design produces exquisitely embellished, wearable and timeless pieces, made with love and care for fabulous style seeking women of the world.

·         Acrobats of God
Brainchild of Texas-born designer Nicole Brundage, Acrobats of God is a way of expressing the extraordinary in the ordinary. Inspired by the singular focus of brands like Repetto and Castañer, as well as the sporty edge of Alexander Wang, the shoe line is a mix of woven elastic and leather shoes featuring funky wooden heels and a pretty unique vision.

·         Maloles
Maloles Antignac launched her eponymous collection in 2004 with the introduction of her signature ballet flats. Since then, the brand has expanded to include a full range of heels, oxford shoes, pumps and boots. Maloles mixes elegance with stylishness, yet in a distinctive manner - never too serious and always playful. Freshness, sensuality and off-beat sophistication are the keys to femininity according to the designer.

·         Reflex by Raphael Young
As a child, Raphael Young anxiously anticipated summers spent in the factory with his uncle, Alexandre Narcy, a renowned bottier who created the shoe studio at Yves Saint Laurent in the late 50s. It was there that Raphael’s nascent interest in fashion and design first piqued. Today, Raphael makes each prototype from stitch to finish – a rigorous method few of his peers still employ. With technical skill to rival his aesthete’s eye, Raphael creates shoes both stunning and perfectly balanced – undoubtedly some of the most striking (and comfortable) on the market.

On top of bringing together the best in fashion, the multi-label boutique
 offers a special twist with Parlour by Ashley Isham
a tea room nestled on the upper level of the duplex.
 Everything about dining at Parlour is a unique experience – with custom decorated 
walls by renowned Goodrich Global dubbed ‘Love, Peace and Timelessness’, 
and specially customized cakes and crepes by Malaysian based Humble Beginnings.
 Parlour will also serve up custom mixed Cointreau with kum kuats and blueberries, 
named ‘Mon Amour’ and ‘Mon Cherie’ respectively, 
and specially crafted by Ashley himself.

Prices are from $79 dollars for a t-shirt up to 
$650 for dresses in the multi label range.

Boutique and Parlour by Ashley Isham 
is located at Orchard Central Singapore, 181 Orchard Road,
 #01-27 & #02-07.
 Opening hours are from 10am to 9pm daily. 
For more information on the designer, 

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