Friday, March 18, 2011

Brooks Brothers First Flagship Store at Knightbridge

i-zcream had the privilege of attending the launch event
of Brooks Brothers first Flagship store party at Knightbridge.
This beautiful store brings American classics into the heart 
of Orchard Road marks another shopping destination
for all fashion lovers, for both mens & ladies.

The newly opened space stands at almost 4,000 sq ft spread over two levels, 
complete with white classic finishing touches, befitting of the Brooks Brothers image.
 Mr Andy Lew Managing Director, Asia Pacific for Brooks Brothers says,
 “We wanted to provide shoppers a unique experience. 
Customers will find exclusive collection pieces only available at our flagship 
and women who have been fans of Brooks Brothers’ wide range of offerings overseas,
 will also be excited to know that we are expanding our women’s 
offerings through this store.”

As part of the event, models revealed the looks 
of the new Spring/Summer2011 collection, which unites 
the classic business heritage of Brooks Brothers with an appreciation 
for relaxation and celebration. 

For women, the same aesthetic philosophy endures,
 also with a nod to spring discovery as this collection pays 
homage to the vintage American country club. 
Bright bold retro prints take centre-stage with classic feminine silhouette, 
exuding clean sophistication but, for the contemporary woman.

For men, the timeless essentials still feature prominently 
although now inspired by the sun, sea and surf. 
A mix of ocean cool colours, neutral palates and accents of crisp red are
 incorporated with a return to an iconic era of American sportswear. 
Designers take the vintage notion of uniforms to modern time with the Levi’s jeans, checkshirt and Barracuda-type jacket look; 
letterman style jacket; and preppy school ensemble. 
All these are now updated with slimmer, trimmer and modern fits.

About Brooks Brothers

Established in 1818, Brooks Brothers has long been a fashion innovator. Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout its history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the premier lifestyle destination for ladies and gentlemen from every generation. Since its founding 192 years ago in New York, Brooks Brothers has become a legendary international retailer with nearly 400 stores in 17 countries while maintaining a steadfast commitment to exceptional quality, style, service, and value. 

Check out Brooks Brothers Flagship store for their
Spring/Summer 2011 collection of Ameircan Heritage now.
Knightbridge, Orchard Road.

For more information, 
please visit:

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Wednesday, March 16, 2011

We are Japanese! - Hope, Pray, Shine for Japan

It's devastating to watch the clips of Tsunami that hits Japan.

May the light shine brightly in Japan.
i-zcream heart Japan.
I just want to share never been post pictures
of Shibuya & Harajuku, Japan, from my last trip last year.

Japan is amazingly beautiful.
It's streets, lights, creation, inventions, fashion & people.
Not to forget the food, culture & strong traditions.
I hope you enjoy the pictures & always say a prayer for Japan.
From all the love around the world;
We are Japanese.

Follow this link for your support, donation & contribution;

Fashion Illustration by the wonderful & talented
Jennifer Lilya.
I'm Loving it Jennifer!
As always.

You can follow Jennifer amazing works here:

Also, check Lady Gaga, 'We pray for Japan Bracelet',
All proceeds go directly to Japan relief efforts.

Lady Gaga Japan Earthquake Relief Wristband

Follow this link:

There will always be a miracle.
Let's hope, pray for Japan to shine again.
I have installed a 'Donate to Japan' widget below if you
like to do your part.


If you love to read more about Harajuku,
Please follow this link,